Giulia Marinello

eCommerce that sells.Digital that communicates.Artificial intelligence that delivers results.

For more than 15 years I have worked internationally in B2C eCommerce and digital marketing, in fashion, accessories and lifestyle. Now I help brands, local businesses and individual professionals grow online and bring artificial intelligence into their daily work.

Google AI Professional Certificate Claude AI Certificate eCommerce & Digital Growth P&L management Business growth CRM & personalization Shopify & Amazon User experience Content creation eCommerce photo shoots Social media Advertising & SEM AI workflows & automation
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Previously at

  • Mondaine & Luminox Watches
  • Canada Goose
  • 7 For All Mankind (VF Corporation)
  • Dolce&Gabbana
  • Cicognani PR Communication
  • Red Bull

How I can help

eCommerce and digital strategy

An audit of your online store and marketplaces, Amazon included. Website best practice, user experience, funnel optimization, online wholesale and B2B set-up, CRM and personalization, customer service, and a growth plan built around your P&L.

For small and mid-size brands, local businesses and individual professionals in fashion, beauty, food and wine, hospitality, lifestyle, services and events.

Brand and digital storytelling

Positioning, brand story and social media content that match what your customers care about.

eCommerce photo shoots

Years of experience in styling and in producing eCommerce shoots. I support you in creating online photo shoots, with or without a model: looks and styling, casting, location, photographer, and the final selection of the photos.

Artificial intelligence for business

I look for where artificial intelligence (AI) saves time or sells more in your business, then I help you put it into practice: workflows, prompts, tools such as Claude, ChatGPT and Gemini, and clear rules for your team.

For owners and managers who want to start with AI and need it to work.

Training and workshops

Hands-on sessions for teams and leaders. Your people practice on their own tasks and leave with prompts and routines they can use the next day.

AI workshopA focused session for one team, in person or online.
Team programSeveral sessions for marketing, eCommerce or customer service.
Website and funnel workshopI review your customer journey and identify the actions that matter most.
1:1 coachingFor executives who want to lead with AI.
“I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.”
Jack Ma

About

Giulia Marinello

Executive leadership in eCommerce and digital growth.

I studied business and economics, then specialized in marketing and communication and in online business.

This background and my previous experience shape how I connect brand, customer and results worldwide.

Some work highlights

  • Mondaine Watch Group: directed the eCommerce and digital marketing department for the Mondaine and Luminox watch brands.
  • Canada Goose: Senior Digital Marketing Manager at the Canadian luxury outerwear brand.
  • 7 For All Mankind (VF Corporation): web and digital marketing for the premium Los Angeles denim brand.
  • Dolce&Gabbana: social media and digital strategy for the Italian luxury fashion house.
  • Cicognani Communications: PR and communication for fashion and lifestyle clients.

My work starts with the customer: what they need and what drives their decisions. I apply the same approach to artificial intelligence. For a company, it means less time spent on repetitive tasks, savings and more resources for higher-value work. For its customers, it means a faster, more personalized experience.

International experience from study and work
Italy, Switzerland, Spain, United Kingdom, United States
Projects and collaborations: Canada, Asia
Certifications
Google AI Professional Certificate (2026)
Claude AI Certificate, Anthropic (2026)
Qualified Negotiator, Schranner Negotiation Institute (2022)
Education
Master in Marketing & Communication, 110/110 cum laude, Ca' Foscari, Venice, Italy; University of Zaragoza, Spain
Master in eCommerce & Online Business, Il Sole 24 Ore, Milan, Italy
Fashion Management & Creative Branding, Central Saint Martins, University of the Arts London, UK
Bachelor in Business & Economics, University of Padua, Italy
Platforms and tools
Shopify, Amazon, Magento, Salesforce Commerce, Klaviyo, GA4, Power BI, Hotjar
Languages
English, Italian, German, Spanish

Tell me about your business and your goals.

Get in touch and tell me what you would like to improve. Then we set up a first call.

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